Progressing social media

In 2008 I slowly started a bit of social media within our organisation (Food and Drink Federation) with a Facebook group mainly addressing social interaction within our newly established "Web Spyders group". The group is slowly getting off the ground and up until now focusses on our book club.

The big question for 2009 will be how to best approach the issue of getting more involved with social media on a corporate level. Some of the key questions that I am currently considering are:

• readiness of our audience - internal and external
• ensuring content is written regulary
• hosting of a blog or blogs on our platform
• getting the blog strategy put together